Research Lab   Multidisciplinary
3D Showcase   AI CGI 3D Motion
On S/S25   Design + Direction
Svineland   Design + Direction
C2XP   Print + Teaching Material
002On S/S25 — this campaign weaves social, digital, and physical moments into a unified worldbuilding experience. It launches online with short stories, interactive posts, and motion-led teasers, then deepens through prints and environmental graphics that anchor the narrative in real space. A crafted lookbook expands the lore with imagery, typography, and tactile detail. Each channel amplifies the next, creating a continuous journey that invites audiences not just to watch the brand world, but enter it.


Art Direction
Multimedia Design
Creative Writing
D&AD New Blood
10.2025








































Disclaimer: I do not claim ownership of the editorial style photographs within the book which feature models in On clothing, this project was a submission to the D&AD New Blood Award competition.

Email for project enquiries
Quotes provided in 60 mins

Available Globally
hej@jaymacgregor.net