ON SS25
[VISUAL IDENTITY + MULTIMEDIA + WORLDBUILDING]
This campaign blends social, digital, and physical touchpoints to create a cohesive, immersive worldbuilding experience. Designed as a multi-layered narrative ecosystem, it begins online with short-form storytelling, interactive posts, and motion-led teasers that introduce the aesthetic, characters, and visual language of the brand’s universe. Digital assets lead audiences into deeper narrative arcs revealed through a series of curated prints and environmental graphics that anchor the story in the physical world. At the center sits a crafted lookbook—part artifact, part narrative guide—that expands the lore through photography, typography, and tactile production details.
Each medium reinforces the others, creating a looped journey where audiences discover new layers of meaning through every channel. By uniting social immediacy, digital dynamism, and the permanence of print, the campaign transforms brand communication into an unfolding world, inviting audiences not just to view the story but to step inside it.
[2025]